Moral development and business ethics

Dr. Nicolet Theunissen focuses on learning innovations for moral development. To help your organization improving its moral climate.

Reputation damage? Prevention is better than cure!

Moral carelessness can occur during the daily hassles. By stimulating moral development, employees become more resilient to integrity challenges. With a personal annual subscription at, employees are intrinsically motivated to ‘do the right thing even when nobody is watching’. can be used for both individuals and organizations as a supplement to compliance and ethics processes.

Innovative solutions for implementing compliance policies

Today’s compliance officer or integrity manager looks beyond punishment and regulation. Scientific research has shown that punishment can play a role in preventing crimes, but is less suitable for raising awareness and encouraging positive behaviour. The The Halsema Committee already concluded in 2013 that “a good structure and good rules are not always sufficient to prevent bad behaviour, but that good behaviour can save a bad structure and bad rules.”

Good behaviour can be stimulated by positive confirmation and concrete constructive activities. does exactly that, it offers concrete innovative solutions that turn compliance policy into practice. By using insights from philosophy, psychology and educational sciences a range of online possibilities has been developed. Suitable for both practically and theoretically trained employees. The Interactive Micro Learning modules can optionally be supplemented with on-site training for a Blended Learning approach. This stimulates the moral development of employees in a positive way.

Take advantage of the innovative range of practical exercises. Stimulate the moral development of your employees and turn policy into practice.

Request a demo


Evaluation of the moral climate in your organization

Your company or organization has been doing well for years. You have a vision where ethical conduct is important. Your employees are intrinsically motivated to act ethically. You have clear rules of conduct for a positive ethical culture. Then the moral climate in your organization must be okay. Is it?

Almost nobody deliberately chooses unethical and non-ethical behaviour. And yet that behaviour can occur, not because of bad will but because of a lack of attention. The result: unconsciously bad behaviour, also called moral carelessness. Behaviour that can ultimately threaten the moral climate in the organization. Moral carelessness can be prevented by activating the moral sensitivity. Which make them more aware of ethical dilemmas and help them to choose for the good, even when nobody is watching. Awareness starts with a good evaluation of the moral climate in the organization. As such it is clear which positive behaviour is, or is not, put into practice.

Have your moral climate evaluated in a scientifically responsible manner. To know what your organizations situation is.




Independent research into the effect of compliance interventions

You may have performed interventions to improve the moral climate in order to improve compliance. Then of course you want to know what the return on investment is. Whether it is moving in the right direction and whether there are real improvements. The importance of an impact measurement based on the development of integrity awareness is one of the standard elements of the Stimulation framework for Integrity Organization . A good approach to effect measurements is to work according to the rules of applied research. This is research according to scientific standards, whereby concrete solutions for practice are sought.

Future Life Research takes the combination of science and practice seriously. We are therefore only satisfied if you not only get a good and reliable picture of the current situation, but also quickly see the possibilities for future improvements. Our research focuses on the insights that are required in the current compliance phase. Targeted short-cycle research ensures that you quickly see whether you are on the right track.

Look critically at the usefulness of interventions for a better moral climate. Have applied research performed so that you can make targeted and informed adjustments.




The expert

Foto: Mieke Gresnigt (2019) Portret van Nicolet C.M. Theunissen. (c) Future Life Research.
Photo: Mieke Gresnigt (2019)

Theunissen is initiator and owner of, an innovative website for positive behaviour and integrity. She is affiliated with the Association for Moral Education (AME). Her craftsmanship, creativity, leadership, (self)critical capacity and business insight make her an inspiring research leader and speaker. You can approach her for:

  • Practical solutions for implementing compliance policies.
  • Scientific evaluation of the moral climate in the organization.
  • Independent research into the effect of compliance interventions.
  • Support for moral development in business context.